Μeet the Great
Macedonian Products
KORELAS MASTERPIES
We (and our pies) found ourselves in between industry and the home kitchen. We started out in the mountain, literally. A group of twenty somethings around a campfire after rock climbing. Without an oven, having only a frying pan and small wrapped pies made from light phyllo pastry, some oil and plenty of filling, all prepared by Sofia and Thomas in Ioanna’s kitchen. Just as their grandfather-one of the best culinary craftsmen of the time - had shown them. They were simply delightful to us, but we put that down to our hunger. So, we tried them again at home, using unusual ingredients, and even the grandmothers in the neighborhood loved them! Could there be any better seal of approval?! We knew what we had to do- invest in a large freezer!
Sub Category
pie
Competitive advantage
In Greece, pie production has seen a shift towards large-scale industrial operations, leading to an increase in quantity but a decline in flavor diversity. However, the traditional and authentic taste of pies crafted in family kitchens remains highly sought after and increasingly rare. As an exception to the trend, our commitment to handcrafted, homemade pies delivers a taste experience that stands out from the rest.
Key Target Market
- EU
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